It just seems to make sense that Steven Alan would launch an eyewear line. After all, the New York-based designer is known as much for the clear plastic glasses he wears, as he is for his namesake line of preppy separates and accessories. While Alan gave us a tease of his eyewear line during New York Fashion Week back in February, the full collection has finally been unveiled – and if you’re a fan of the “Alan Aesthetic,” there’s plenty to love.
Designed with the “creative thinker” in mind, Alan says the “Steven Alan Optical” collection will appeal to customers who have “an urban or New York sensibility, even if they don’t live here.” And while the frames are all constructed and inspected by hand, Alan says he wanted to keep the prices affordable. To wit, he has adapted the Warby Parker/Classic Specs model of the one price-fits-all mentality, with frames and prescription lenses starting from $195 (shipping included).
As for the frames themselves, Alan imported a unique cellulose acetate from a 150-year-old factory in Northern Italy that pioneered the use of cellulose acetate at the turn of the 19th century, when it was still common to use actual turtle shell to construct spectacle frames. Alan offers the acetate in two finishes – polished and matte – creating slick, modern and more fashion-forward looks than some of his online optical contemporaries.
We love the “Francis” frame for men, in a glossy, glowing “Crystal Chestnut” shade, and the bold “Thorpe” in bright red.
For women, the “Thayer” is nerdy-chic and sophisticated in a soft rose colour, while the “Monroe” sunglasses are as bold and sexy as their namesake. We love them in the “Burnt Sienna” colour for a cool and easy-to-wear twist on the orange trend.
Alan has seen tremendous growth with his clothing line and he’s since expanded to shoes and accessories as well. Though eyewear targets a more specific demographic, all signs point to the same success. With his designing experience and understanding of who his customer is (not to mention the face that he actually wears glasses) it’s clear that Alan knows what he’s doing when it comes to eyewear. See all the styles and get to know the brand at www.stevenalanoptical.com. And click after the jump to see more campaign images, shot by Corduroy Magazine’s creative director Peter Ash Lee.
Steven Alan Optical 2013 (shot by Peter Ash Lee)