Adriano Goldschmied

Adriano Goldschmied on Choosing Your Eyewear Like You Choose a Pair of Jeans

Adriano Goldschmied
Adriano Goldschmied

You may know Adriano Goldschmied from his namesake denim line “AG Jeans,” or as the co-founder of contemporary label, Diesel. These days, he’s lending his sartorial eye to the California-based denim company, Citizens of Humanity, as their EVP of Product Development. It’s clear he has a flair for denim, but when we met Goldschmied at a recent event at Harry Rosen, we also learned a thing or two about his appreciation for eyewear. Case in point: the rimless titanium Lindberg frames he wore, which are designed without any screws or rivets, to create a pair of glasses that are as minimal in construction as they are in appearance.

“I like that they are flexible,” Goldschmied told us, about these super lightweight Danish-made frames. “It’s strange because they don’t look strong [but] they are very solid; they don’t break. I’m totally not an organized person, and I put books on top of my glasses and they don’t break.”

Adriano Goldschmied
Adriano Goldschmied

Goldschmied says his eye for choosing the right denim also extends to choosing the right pair of frames. It has to be about what you feel, but also about what actually works. “In the end, I think it’s about the aesthetic and how good looking it is, but there is also other criteria,” he says. “With jeans, you have to like them by the wash or fabric. With glasses, it’s the same thing. I like that these glasses are very thin and flexible; it’s a sophisticated material. I need sophisticated materials.”

As for whether or not he would design an eyewear collection of his own, Goldschmied says it’s something he’s considering. “Honestly, it’s something that I would like to do,” he says. “Obviously I need help because glasses are very technical, and like fragrances or perfumes, you may have good taste, but you need to have someone helping you and then you can understand what fits into your aesthetic and into your brand.”

“You really need to have the support of someone who knows how things work,” he continues, “[but] I’d consider any kind of design object: home furniture, leather goods, glasses – they’re all things that I like.”