LA Brands Team Up for “Crap” Collaboration

FREELIFE for Crap Eyewear
FREELIFE for Crap Eyewear

Two of LA’s buzziest new brands are teaming up for a limited-edition eyewear collaboration. Lifestyle brand, FREELIFE, and Venice-based, Crap Eyewear, have released an exclusive pair of sunglasses that pays homage to the brands’ LA roots and their shared love for music and nostalgia.

The wire-rimmed frame is rendered in a classic P3 round silhouette, with FREELIFE’s signature black-on-black aesthetic. Details include enhanced rim locks, custom monoblock spring hinges and metal logo detailing under the nose pads. CR-39 lenses provide superior visibility while remaining ultra lightweight and durable. The look is at once vintage and modern, calling to mind retro beach and surf culture, with a slick, contemporary finish.

FREELIFE for Crap Eyewear
FREELIFE for Crap Eyewear

FREELIFE creative duo Ian MacPherson and Rob May are also known by their DJ name, The Bixel Boys. They met Crap Eyewear founder, Peter Nussbaum, years ago, through the underground music scene in Los Angeles, but it wasn’t until this Fall that they decided to put their creative ideas together. (The name, “Crap Eyewear,” by the way, is a playful response to the often super-expensive and inaccessible eyewear industry; it’s a reminder, the company says, to not take sunglasses so seriously and not be afraid to wear them out and really put them to use).

Only 200 pairs of shades were made for this collaboration. The FREELIFE for Crap Eyewear sunglasses retail for $66 and are available online at www.crapeyewear.com/freelife.