Giorgio Armani Frames of Life Celebrates “Films of City Frames”

Giorgio Armani is known for his elegant, tailored clothing and innate sense of design, and he’s applied these traits to a successful line of eyewear over the past few years. One of our (Tim’s) first pairs of “designer glasses” was from Armani – a simple, slightly narrow rectangular frame in matte black – and it spurred a love of beautiful eyewear from that moment on. So imagine our thrill a few months back when we were invited to attend a swish party celebrating the launch of Armani’s “Films of City Frames” initiative atop the CN Tower in Toronto.

"Films of City Frames" Participants
“Films of City Frames” Participants

Held in conjunction with the Toronto International Film Festival (TIFF), the party served as the premiere for the project, which involved students from six international film schools who were given the task of creating short films using Armani’s “Frames of Life” glasses as a perceptual filter. Created in collaboration with Luxottica and Rai Cinema, the recurring them in each film was eyewear – as a muse, as an expression of personality, and as a character all on its own.

Taking home the Viewer’s Choice Award for “Best Screenplay” was the short film, “Ella,” written by students at the Tisch School of the Arts at NYU. Directed by Pepe Avila del Pino and Kirsten Tan, the film follows two strangers in New York (both wearing tortoiseshell Armani frames) who may or may not share a connection while sharing the street. New York City is a perfect backdrop for the sweet, contemplative tale of happenstance, while the Armani glasses add a chic, warm and stylish touch to the proceedings.

The premiere night ended with a cocktail party hosted by Roberta Armani and Academy Award winning producer and director Edward Zwick, as they celebrated with hundreds of guests taking over the iconic CN Tower (complete with a DJ set from Mark Ronson!) It was a chance for the room – and the frames – to truly come to life (pun intended), bringing together fashion and cinema, and welcoming new talent and new ideas as they come into focus.