SILMO 2015: Ask the Experts

12074519_610000555808929_146671418545922050_n

 

 

 

 

 

We had a great time in Paris as official blogging partners for the SILMO 2015 eyewear show. As we learned last year, SILMO is a massive show with plenty of eyewear brands on display, but who attends the optical fair and what exactly does it mean for customers? We asked a few buyers about their top tips for making the best out of a trip to SILMO.

EXPERT 1: Neil Moser, Marketing Manager and Buyer, Insight Eye Care
What is your biggest tip for a first-time SILMO attendee?
Silmo is very large and there is so much to see. What I like to do is start on one side of the convention centre and weave my way over to the other side, not letting myself get pulled into unnecessary extended conversations. When intrigued, I recommend asking for a brief overview of the brand’s most popular pieces. Have a little spreadsheet prepared in advance for you to fill out as you see new product and meet new designers. Near the end of the day, take a break, have another coffee and go over any pros and cons with a colleague. Don’t attend SILMO alone! You can be more efficient and reduce the risk of making a poor choice when you have someone with you who will be selling the product in your store. Plus, it’s just more fun!

What are you most excited to see at SILMO?
I always look forward to hunting down up-and-coming European designers that do not yet have representation in North America. There are a few new and emerging brands that only show and advertise throughout Europe. A favourite new discovery of mine is Hapter (pictured below). They make frames that are modeled after WWII military goggles, with a stainless steel core and fabric finish. This collection is edgy, innovative and already winning design awards.

hapter

What can your customers expect from your trip to SILMO? How do you tie it back to the average person?
What is exciting about SILMO is bringing back eyewear, not for the average person, but for the individual who is looking for something unique. I am thrilled when my clients do not want to wear what the majority of the population is wearing, but desire to set themselves fashionably apart from the masses.

12039196_609999382475713_7511569957202141627_n
EXPERT 2: Amin Mamdani, Owner, Squint Eyewear
What is your biggest tip for a first-time SILMO attendee?
Walk the entire show to gain a perspective of the magnitude but plan the areas that interest you and you wish to spend time on. Visit the SILMO website to plan your days. And for four days be prepared to be overwhelmed!

What are you most excited to see at SILMO?
I enjoy seeing the innovations and design in eyewear in the SILMO Trend Area. Specifically, the use of technology in frame making.

What can your customers expect from your trip to SILMO?
The advanced knowledge and direction of eyewear fashion and trends. Understanding and communicating to your clients the trends ahead of competitors and featuring collection(s) that cannot be found in the North American market is one of the main reasons people like to shop with us!