FOUR BEST EYEWEAR DEALS FOR BLACK FRIDAY AND CYBER MONDAY

It’s that time of your again! Black Friday sales and Cyber Monday deals aren’t just reserved for clothing and electronics anymore. You can also score some big discounts from your favorite eyewear brands! So whether you’re looking to replace your sunglasses, or adding another pair of frames to your rotation, we’ve rounded up four of the best eyewear deals this year:

1. RAEN
Black Friday Buy 1 Get 1 Free. Restrictions apply*

Raen – Fairbank Sunglasses in Sapphire


 

 

2. SSENSE

Sale: take up to 50% Off Designer FashionMen’s sale eyewear includes Mykita, Saint Laurent, Super, Rigards and Haal

Women’s sale eyewear and sunglasses includs Thierry Lasry, Thom Browne, Stella McCartney, Mykita (below) and Garrett Leight

 

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Mykita – Gold Karli Sunglasses

 

 

3. TOMS
Take 25% off Seasonal Favorites + an Extra 10% off Markdowns at TOMS.ca! Offer Valid 11/25 Only, use Code TOMS10.

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TOMS – Harlan in Powder Blue

 

4. MR. PORTER

30% off select styles of eyewear. Glasses and sunglasses include Eyevan 7285 (below), Oliver Peoples, Mykita, Barton Perreira and Cutler and Gross

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Eyevan 7285 – Square-Frame Tortoiseshell Acetate Sunglasses

THE SPECTACLED X VARILUX: FASHIONABLE FRAMES AT ANY AGE

Just because you’ve had the same pair of glasses for years, doesn’t mean you can’t switch up your looks. Whether you’re searching for an extra pair of frames for work or something stylish to wear on a night out, go big and bold this season for a confident, savvy style.

These five frames take on the oversized trend face-on, while still remaining classy and age-appropriate. Pair them with Varilux Stylistic lenses from Essilor, which offer amazing clarity and feature a curved base that adapts easily to any style of frame.

 

For a SPORTY style, try this “Vanilla Road” frame from Korean brand, Gentle Monster. Reminiscent of luxe ski goggles, this unisex style features an exaggerated acetate front juxtaposed with thin, metallic temples, for a ultramodern look.

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For something EDGIER, try theo’s “Angel Diane” frame, an angular frame developed in collaboration with Belgian designer Tim van Steenbergen. These acetate frames come in red blue ecaille and are part of the “Hollywood Classics” collection, with each pair inspired by a film noir.ange-13_mhr

 

 

 

 

 

For a CLASSIC look, try Max Pittion’s “Politician” frame in Calico Tortoise. These Japanese-made acetate frames offer sleek curves and can be worn as both glasses or sunglasses given the size and shape of the frame.

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For something ULTRA MODERN, try Blake Kuwahara’s “Hawksmoor” in Grey. The innovative design features a frame within a frame, accentuating a grey striped frame within a transparent acetate, giving a modern take on the aviator design.

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For a COLOURFUL VIBE, try Salt Optics’ “Alycia” frame, which comes in a beautiful “Sandy Sea Green” colorway reminiscent of a watercolor painting. The arched brow line and squared-off temples add a little structure to the otherwise flowy, oversized silhouette.

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While some lenses only fit a small selection of frames, we’ve found that the Varilux lenses work on almost any size or style. In other words, your eye condition doesn’t limit the choice of frames as the specific measurements do not restrict the lenses to a minimum width. The lenses themselves are wider too, which perfectly navigate the oversized trend of the five frames pictured above.

More proof of Varilux’s quality: Essilor has invested more than a billion dollars in research and development in the last decade alone, ensuring sharper, smoother, vision and a more comfortable viewing experience. (Note: Varilux Stylistic is available for progressive lenses and single vision lenses, so age is just a number when it comes to getting in on the trends).

 

Varilux/Essilor is a paid partner of The Spectacled, and The Spectacled had full editorial control over this story.

RAEN Optics Unveils Sunglasses Collaboration With M.R.K.T.

Two of Los Angeles’s most buzzed-about brands are teaming up for a limited-edition collaboration, just in time for the start of summer! Orange County-based eyewear brand RAEN Optics is releasing an updated version of their best-selling “Remmy” frame in conjunction with design firm, M.R.K.T. Inspired by the brands’ shared principles of design and quality, the collaboration re-imagines the round frames in a “Kelp” colorway, with a split matte and polished finish, and M.R.K.T.’s metal foil logo on the temple tips.

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Known for their architecturally-inspired bags and accessories, M.R.K.T. has created an exclusive carrying case for the frames, rendered in the company’s patented “SUPR FELT” material – a hyper-dense, industrial felt that provides both structure and protection. The case is designed with no stitching, inspired by traditional Japanese origami, and folds flat for storage. Though it may appear delicate, the SUPR FELT is surprisingly tough and durable, with water and stain-resistant properties. (It also makes for a great conversation starter when you take the glasses and case out in public!)

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Together, the sunglasses and the accompanying sunglass case capture the brands’ shared California roots, with a look that’s laidback and versatile, as equally at home on the beach as it is at the office. It’s the perfect pair of frames for the season, capturing the youthful optimism of summer, with the creative energy of two young and creative companies, staking their claim in the industry.

Only 300 pairs were created for the RAEN Optics x M.R.K.T. collaboration. The frames retail for $150. Shop online at raen.com.

LA Brands Team Up for “Crap” Collaboration

FREELIFE for Crap Eyewear
FREELIFE for Crap Eyewear

Two of LA’s buzziest new brands are teaming up for a limited-edition eyewear collaboration. Lifestyle brand, FREELIFE, and Venice-based, Crap Eyewear, have released an exclusive pair of sunglasses that pays homage to the brands’ LA roots and their shared love for music and nostalgia.

The wire-rimmed frame is rendered in a classic P3 round silhouette, with FREELIFE’s signature black-on-black aesthetic. Details include enhanced rim locks, custom monoblock spring hinges and metal logo detailing under the nose pads. CR-39 lenses provide superior visibility while remaining ultra lightweight and durable. The look is at once vintage and modern, calling to mind retro beach and surf culture, with a slick, contemporary finish.

FREELIFE for Crap Eyewear
FREELIFE for Crap Eyewear

FREELIFE creative duo Ian MacPherson and Rob May are also known by their DJ name, The Bixel Boys. They met Crap Eyewear founder, Peter Nussbaum, years ago, through the underground music scene in Los Angeles, but it wasn’t until this Fall that they decided to put their creative ideas together. (The name, “Crap Eyewear,” by the way, is a playful response to the often super-expensive and inaccessible eyewear industry; it’s a reminder, the company says, to not take sunglasses so seriously and not be afraid to wear them out and really put them to use).

Only 200 pairs of shades were made for this collaboration. The FREELIFE for Crap Eyewear sunglasses retail for $66 and are available online at www.crapeyewear.com/freelife.

SILMO 2015: Ask the Experts

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We had a great time in Paris as official blogging partners for the SILMO 2015 eyewear show. As we learned last year, SILMO is a massive show with plenty of eyewear brands on display, but who attends the optical fair and what exactly does it mean for customers? We asked a few buyers about their top tips for making the best out of a trip to SILMO.

EXPERT 1: Neil Moser, Marketing Manager and Buyer, Insight Eye Care
What is your biggest tip for a first-time SILMO attendee?
Silmo is very large and there is so much to see. What I like to do is start on one side of the convention centre and weave my way over to the other side, not letting myself get pulled into unnecessary extended conversations. When intrigued, I recommend asking for a brief overview of the brand’s most popular pieces. Have a little spreadsheet prepared in advance for you to fill out as you see new product and meet new designers. Near the end of the day, take a break, have another coffee and go over any pros and cons with a colleague. Don’t attend SILMO alone! You can be more efficient and reduce the risk of making a poor choice when you have someone with you who will be selling the product in your store. Plus, it’s just more fun!

What are you most excited to see at SILMO?
I always look forward to hunting down up-and-coming European designers that do not yet have representation in North America. There are a few new and emerging brands that only show and advertise throughout Europe. A favourite new discovery of mine is Hapter (pictured below). They make frames that are modeled after WWII military goggles, with a stainless steel core and fabric finish. This collection is edgy, innovative and already winning design awards.

hapter

What can your customers expect from your trip to SILMO? How do you tie it back to the average person?
What is exciting about SILMO is bringing back eyewear, not for the average person, but for the individual who is looking for something unique. I am thrilled when my clients do not want to wear what the majority of the population is wearing, but desire to set themselves fashionably apart from the masses.

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EXPERT 2: Amin Mamdani, Owner, Squint Eyewear
What is your biggest tip for a first-time SILMO attendee?
Walk the entire show to gain a perspective of the magnitude but plan the areas that interest you and you wish to spend time on. Visit the SILMO website to plan your days. And for four days be prepared to be overwhelmed!

What are you most excited to see at SILMO?
I enjoy seeing the innovations and design in eyewear in the SILMO Trend Area. Specifically, the use of technology in frame making.

What can your customers expect from your trip to SILMO?
The advanced knowledge and direction of eyewear fashion and trends. Understanding and communicating to your clients the trends ahead of competitors and featuring collection(s) that cannot be found in the North American market is one of the main reasons people like to shop with us!