The Spectacled

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Get to Know: Vasuma Eyewear

Utter the words, “Scandinavian design,” and chances are, you’ll be served back with words like “minimal” and “quiet” and “simple.” Sure there’s a lot to love in streamlined designs, but wouldn’t it be great to break out of that box sometimes, and maybe have a sense of humor about it all? Enter Vasuma – a Stockholm-based eyewear brand that celebrates its 10-year anniversary this summer.

Founded by three friends in 2005, Vasuma Inc. embraces eyewear like a best friend, offering a novel collection of frames inspired by music, movies and the designers’ decade-long bromance. The look is fresh and forward-thinking, with an element of whimsy, while still retaining the clean, thoughtful lines that Swedish design is known for.

But it’s their spirited and enthusiast take on eyewear that makes Vasuma stand out. Each style in the collection is named after a snake – it’s a sort of take-back-the-power move inspired by the Swedish slang for glasses-wearers, which roughly translates to “eyewear snake.” Rather than let the bullies win, Vasuma Eyewear is all about helping the “eyewear snakes” get the last laugh.

Vasuma Eyewear 10th Anniversary Collection

Vasuma Eyewear 10th Anniversary Collection

For their 10th anniversary, Vasuma is unveiling a limited-edition “Anniversary Collection,” dropping in August. Handcrafted in Japanese acetate and beta titanium, only 150 pieces will be produced per color.

Vasuma Eyewear - Totara

Vasuma Eyewear – Tokara

Our other favorites include the “Tokara” – a smart, modern frame that looks great as a pair of sunglasses as well. The jet black color keeps things classic, while the slightly wider, rounder silhouette will garner it – and you – a well-deserved second look.

Vasuma Eyewear - Water

Vasuma Eyewear – Water

The “Water” is a super round pair of sunglasses that comes in this “retro honey” shade. Like the name suggests, it’s sweet and charming, with a seductive quality as well. Paired with these green lenses, it’s an ideal frame to carry you from summer to fall.

Vasuma Eyewar - Indian

Vasuma Eyewar – Indian

For something a little different, we like the “Indian” (remember, everything is named after a snake so don’t get held up on the name). The “Indian” is a new take on the classic aviator frame, with an “Eggeater” shape that is less drop-shaped than a traditional aviator and easier to wear. Made from Swedish surgical steel and acetate, the frame features a sweeping saddle bridge and thin brow-line that matches the slim, sweeping style of the temples. The company sells clip-ons in various colors, that allow you to turn these frames into sunglasses… walk into any room wearing these shades and you can be sure that you’ll only get the best kind of attention from here on out!

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